As you can see from my previous post, we’ve been having a blast affinitizing the data discovered through our research phase. Here is an example of one of our first sleepy time insights as we analyze the rest:
Insight 1 / “Reflection Causes Zzzzs”
Because of the lack of restful sleep, users are often triggered to monitor their sleep patterns through natural reflection, technology, and other forms of sleep logs. There is an opportunity to offer more integrated methods that can enhance self discovery and reflection.
How might we….
..educate users about the benefits of reflection
..inspire users to explore their own patterns
..provide entry points to self discovery methods
..provide more accessible methods that are enjoyable to stick with
..build trust with users to influences long-term and consistent use
..build methods into existing and related routines
More to come!